Instagram has exploded in popularity over the past few years into becoming the biggest social media giant in the world. The platform enjoys a massive user base, hence it comprises a variety of dynamic content.
The massive user base of over 500 million daily active users, enables brands and marketers to leverage the platform into their business. If you are wondering about how this can happen, it can be easily done using an Instagram wall.
However, if you are unaware of the relevance of an Instagram wall, then this post is for you. Make your way to the end of this blog, to know more about the significance of the Instagram wall and how to use it on digital signage to the best of your potential.
Without any further ado, let’s get started!
What Is An Instagram Wall?
Quite like the name suggests, an Instagram wall comprises a collection of Instagram feeds, which are aggregated and showcased on various mediums including digital signage. The Instagram feeds can be aggregated based on the user’s preferred connection type. They can select from options like hashtags, tags, username, etc.
The Instagram wall can be customized as per your personal preference. You can enjoy the styling option choices, depending on the tool chosen by you. You can leverage the other features of the tool as well. Overall, the Instagram wall works brilliantly to increase engagement, build brand trust, increase awareness of your brand, and also boost conversions.
Keep reading to find out more about how an Instagram wall can benefit your business in the long run.
Here’s How Businesses Can Reap Maximum Benefits Using Instagram Wall
⦁ Feature hashtag campaigns
Instagram is a platform that hosts Hashtag campaigns on a large scale. All brands, irrespective of how big or small they are using this marketing technique. Hashtag campaigns have exploded in popularity and become a major part of every brand’s social media marketing strategy. Further aggregating and embedding hashtag campaigns on digital signage is a great way to improve participation. Doing so, not only increases participation but also showcases how interested Instagram users are in your campaign. This in return pushes others to also post content on their Instagram handle using your hashtag.
⦁ Maintain fresh and dynamic content
If you already are leveraging digital signage on your premise, you must be aware of how important it is to maintain content quality to instill interest in your visitors. Every day, a large number of users post content on Instagram in various forms like images, videos, GIFs, etc.
Furthermore, aggregating and embedding the content on digital signage ensures dynamic content on it and also, works brilliantly, to attract the attention of your customers and visitors. Showcasing fresh and lively Instagram feed on the digital signage works well to attract the people towards the screens and glued on for a longer period of time.
⦁ Display UGC in the form of an Instagram wall
It is not unknown that Instagram users highly use the platform to post content around their preferred brands and their products. The content published by them on their Instagram handle can be referred to as User-Generated content and it is the most genuine and trustworthy form of content.
Further aggregating and embedding the content in the form of an Instagram wall works brilliantly to build a social proof of the brand. Instilling trust and confidence in potential customers is highly important to gain more conversions. If you are still not convinced, then here is a fun fact – more than 85% of prospects look for reviews and User-Generated content before making a purchase. Hence, embedding it on digital signage would motivate potential customers to purchase.
⦁ Showcase behind the scenes Instagram stories
Showcasing a variety of content is mandatory to make the customers interested in your product or brand. Quite often, brands give behind-the-scenes glimpses to their followers to tap into their interests using Instagram stories.
Be it a sneak peek into their work in progress in the office or preparations for the new launches, such content always intrigues their followers and makes them look forward to what’s coming. Similarly, aggregating and embedding Instagram stories in the form of Instagram walls on digital signage is a great way to instill interest in your audience too.
We are at the end of this post and you are now aware of the significance and relevance of the Instagram wall on digital signage. All you need is a tool like the Taggbox Display, that enables users to create and display highly engaging Instagram walls. You can leverage the advanced features of the tool to make the Instagram wall more impactful.
Go on now, include an Instagram wall on digital signage to significantly widen your reach and engage your audience!